Wellness+ loyalty plan in spotlight at Rite Aid.(News)

CAMP HILL, Pa. -- Rite Aid Corp. is starting off the year with a loyalty program promotion and an initiative to support dieters.

Through January 28 the chain's Resolution Rewards promotion is enabling members of its wellness+ program to get $20 +UP Rewards on their receipts. And to encourage New Year's resolution makers to get healthy and lose weight, the retailer is offering free expert advice in printed guides, online resources and face-to-face conversations with pharmacists through the end of the month.

To participate in Resolution Rewards, wellness+ members can look for the red "Buy & Save" symbol on shelves, in weekly circular advertisements and online. Once …